Do I Need Instructional Design?

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This is the most common question asked by Learning & Development (L&D) professionals. To answer the question, there are 2 related questions one needs to ask: 1) What really is Instructional Design? and 2) What do you do in the L&D function?

I describe Instructional Design (ID) as the planning side of training. My daughters say it so abstract that I have been using a metaphor of building a house to be more easily understood.

You can build a house without a plan; but you could probably guess how that would turn out. You can also buy ready-made house plans but these would not specifically suit your personal requirements. To build a custom house, you would normally turn to an architect. She would bring us back to reality when we let our imaginations go wild, such as building a multi-storey home on a tiny property; or wanting the best features for the least amount of money. Your architect will help you priortize your goals, and tell you what is realistically possible given your resources (such as the size of your property, its terrain, your budget, your timeline). A blueprint is then drawn up to represent what you as a client decide on.

In training, the task of developing the blueprint in called Instructional Design (ID). To do this, you would have understood your client’s requirements, resources, and priorities (Training Needs Analysis). This is why I compare an Instructional designer’s job to that of an architect.

But constructing a house involves other parties as well. The architect will work with a contractor who will execute the plans. The contractor, in turn, will use appropriate tools or rent these from another company. The contractor is the trainer who is tasked with the delivery or implementation. The tools that are used are called courseware (i.e., PowerPoint slides, handouts, assessment materials) which may be developed by the trainer or outsourced from someone else.

At the end of the project, the client will decide how satisfied he is with the construction project. This would be based on how well the execution has adhered to the design, which in turn, is anchored on how well the architect understood the client’s requirements. In training, this is the Evaluation phase.

Training Needs Analysis, Instructional Design, Training Implementation, Courseware development, and Evaluation are collectively known as Instructional SYSTEMS design or ISD. These steps represent what I call the Training Value Chain.

We’ve explained what ID is in a simplified manner. Now let’s go to the question “What do you do in L&D?”

If your responsibility includes working with clients to articulate their requirements into a tangible, measurable output; partner with training vendors, or assess their proposals, then you would need ID (Design and an understanding of Analysis).  

If your job requires you to assess the effectiveness of training delivery and measure training impact, you need Evaluation knowledge. But Evaluation is based on the Design, just like a home owner will base their overall judgment on adherence to the plans.

If your work is focused on developing training materials, you will need an understanding of learning principles and the use of media in instruction. ID is not a requirement; an understanding of how courseware affects training effectiveness will suffice.

If you deliver training, you will need ID should you design your own training programs. Otherwise, a Train-the-Trainers Workshop that includes basic ID principles should serve your requirements.

ISD (the training value chain) consists of different specializations for various L&D professionals. Choose what best fits the work that you do. That is, don’t decide based on the content (or the program title); focus on the program’s objective which summarizes what it promises to deliver.